Background
Developed by Harley Street practitioner, Dr Mehran Sanei, Fixbod is a range of posture training devices that stands out above the competition due to a high level of medical backing and testing. Origin 1 were approached to create an impactful brand for the business and to produce the packaging and promotional materials for launch product, the Focus. The device is designed to be worn during work by those whose profession places postural strain on their bodies, such as dentists, doctors, technicians and cameramen.

Outcome
A strong and stylish identity was created, establishing the premium quality and design of the products, while the clean and simple approach emphasised their direct, ‘no-fuss’, functional effectiveness. Both the Fixbod and Focus logos incorporated references to the alignment nature of the devices within the letter forms. Sleek, black packaging was designed to house the product, while a carry bag and instruction leaflet were also produced along with the product website.

There were several challenges involved in the project, as the production was carried out in China. This included complex legal conversations over the intellectual property marking as well as liaising over quality control issues with the printed items. The final result was well worth the extra work and wait though, with the client delighted with the result that went to market.