Background
Distinction was a residential property development consisting of two, brand new, luxury homes located in the heart of Berkhamsted, Hertfordshire. Developers Shortgrove Homes were looking for a marketing name and identity for the development, as well as a brochure that reflected the exceptional quality and high specification of the two homes.

Outcome
A 36 page, A4 marketing brochure was designed to reflect the contemporary style of the properties and to showcase their many selling points. Perfect-bound and beautifully printed on uncoated stock, it also captured their exclusivity and desirability. The first half of the brochure focused on the many benefits of the location, while the second half detailed the houses themselves. The centre spread highlighted the stunning view from the main living area windows and balcony. The brochure and subsequent advertising campaign were very well received and both properties successfully sold.