Background
Distinction was a residential property development consisting of two, brand new, luxury homes located in the heart of Berkhamsted, Hertfordshire. Developers Shortgrove Homes were looking for a marketing name and identity for the development, as well as a brochure that reflected the exceptional quality and high specification of the two homes.

Outcome
The 36 page, A4 brochure was perfect-bound and printed on an uncoated stock. The layout and typography reflected the contemporary style of the properties. The first half of the brochure focused on the many selling points of the location, while the second half detailed the houses themselves. The centre spread showcased the stunning view from the living area windows and balcony. The brochure and subsequent advertising campaign were a success and both properties sold for the desired price.