Background
Located within the heart of Greenwich, this large, seven-surgery dental practice was renovated in 2016. Up until that point, it had a very fractured feel with no clear identity. Design4Dentists were tasked with creating a strong brand that would bring much-needed cohesion to the practice and its communications.

Outcome
The brand concept was based on the location by the Thames and Greenwich’s maritime connections. The water theme tied together all of the previously disparate elements of the business into a unified and impactful presence. A major part of the project was the interior decoration and environment design of the premises. Sprawled across for floors, creating clear and effective directional signage was essential to the patient journey and experience. As well as creating the initial concept, designs and artwork, I managed the production and installation of the project. This included sourcing feature items such as wave-shaped lighting and the seating throughout the practice. The management also involved successfully coordinating five separate suppliers to deliver the project within the timeframe.