
A Life Made Simple
Background
A Life Made Simple is a ‘one-stop-shop’ management service that sources trusted suppliers, such as plumbers, electricians, taxi drivers and event planners, for the over 65’s. Founders Jo and Ian approached Origin 1 to create a friendly and impactful identity that would embody their vision and communicate clearly with their target audience.
Outcome
Amongst the different options presented, Jo and Ian both immediately loved the heart-shaped bee concept and how it encompassed both the efficient workforce and client care elements of their business. The adaptability of the idea allowed it to be creatively developed across a range of applications, including the website, where yellow and black striped objects were used to illustrate the essence of each section.
Brand identity | Website | Advertising | Print






